With millions of web pages over the Internet, you can’t expect your business to be an overnight success just by launching a website. To survive & thrive in today’s cut-throat competition, your website needs to tick several boxes, starting with the UI/UX interface to CTA.

However, one key aspect most businesses in the process of launching their official website miss is Response Time.”  This factor is impactful not only from an SEO point of view but also considerably affects your site’s conversation rate.

This is because, in the hustles & bustles of life, nobody has time for your website, which takes too long to load. Whether you are a startup or big brand, your site’s loading time is a factor you can’t turn a blind.

Here, in this post, we’ve rounded up Four essential steps to speed up your website’s loading speed. So, without wasting any time, let’s get on with it.

#1 Optimizing the Images

When an Internet visitor requests to load a particular webpage, the server must ensure all the components are loading effectively.

The elements that consume the major chunk of your space on your website are the images; therefore, they have a significant role in lowering your site’s loading speed.

So, you’ve to optimize the images to ensure that they don’t get in the way of your website’s loading speed.

First things first, resize the image before you publish them on your website. With CRM such as Joomla and WordPress, you’ll have the image optimization attributes.

Plus, at the backend, the display size of every image must be adjusted.

Once you’re done with resizing all your images, the next step is compressing them. If the images on your website are too large in terms of size, they’ll take time to load, so compression them.

These days, there are several tools (both free & paid) to compress any image.

#2 Allow Browsing Caching

“Browsing Caching” is a technique that ensures that copies of individual pages are stored on your web visitor’s browser, so that the website will be loaded quickly, rather than reloaded from the server.

For WordPress, there are plugins such as  W3 Total Cache by which you can enable the caching feature. You can either install & activate the plugin, in case you don’t have technical knowledge.

You can hire a competent web development agency to enable the browser caching code to the server-side script.

#3 Placing the CSS & JavaScript Files

Now, coming to the most critical aspect when boosting the loading speed of your website. Ensure the backend code is clean and straightforward, with the CSS files at the top and e JavaScript snippets at the bottom.

The objective of having the CSS files at the top portion is to thwart progressive rendering. This, ultimately saving the resources a browser would devote to load/reload the various elements of the webpage.

Why the JavaScript at the bottom? This will ensure that the web page will appear, even if the loading process is still going on. So, in a nutshell, this enables a faster browsing experience.

#4 Invest in CDN

Pronounced as Content Delivery Network, CDN is spectrum of web servers that are distributed across a number of locations with the aim to deliver content efficiently to the Internet users.

It prevents the server from facing big trouble, if your website is out-of-blues experiencing high volume of traffic. Before you invest in Amazon Web Service or any other distributed CDN model, it is best if you speak to you web developer to provide the right piece of advice.